NAICS 541910: expiring federal contracts in Marketing Research and Public Opinion Polling
163 prime contracts under NAICS 541910 reach the end of their current period of performance within 365 days — the window in which a recompete is prepared, not announced. 5 of them end within 30 days.
Data as of , from USAspending.
- Expiring
- 163
- within 365 days
- In the next 30 days
- 5
- 42 within 90 days
- Current holders
- 79
- across 25 agencies
- Obligated to date
- $354.4M
- median $285.4K
What NAICS 541910 covers
This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.
Definition: 2022 NAICS, U.S. Census Bureau.
The 10 soonest to end
Ordered by end date. Every identifier links to the award on USAspending.
| Current holder | Agency | State | Ends | Value | Renewal score |
|---|---|---|---|---|---|
NIELSEN CONSUMER LLC 75F40121C00072 — open this award on USAspending | Department of Health and Human Services Food and Drug Administration | MD | $3,290,915 | 45some signals
| |
FORS MARSH GROUP LLC 05GA0A26F0047 — open this award on USAspending | Government Accountability Office GAO, Except Comptroller General | DC | $97,219 | 10few signals
| |
GALLUP, INC. N0018925CZ002 — open this award on USAspending | Department of Defense Department of the Navy | DC | $1,971,290 | 15few signals
| |
NOVAK BIRCH, INC 75FCMC25FJ160 — open this award on USAspending | Department of Health and Human Services Centers for Medicare and Medicaid Services | MD | $1,493,810 | 25some signals
| |
IGNITED LLC 70T05026F5500N002 — open this award on USAspending | Department of Homeland Security Transportation Security Administration | CA | $324,542 | 10few signals
| |
WESTAT, INC. 75Q80125F32002 — open this award on USAspending | Department of Health and Human Services Office of the Assistant Secretary for Financial Resources | MD | $54,076,728 | 20few signals
| |
THE DISTRICT COMMUNICATIONS GROUP LLC 19AQMM25F7271 — open this award on USAspending | Department of State Department of State | DC | $639,521 | 50likely recompete
| |
COMMUNICATEHEALTH INC 59310525F00002 — open this award on USAspending | National Endowment for the Arts National Endowment for the Arts | DC | $51,015 | 10few signals
| |
NOVAK BIRCH, INC 1331L526F13210019 — open this award on USAspending | Department of Commerce Office of the Secretary | DC | $324,000 | 10few signals
| |
GALLUP, INC. 1605C125F00040 — open this award on USAspending | Department of Labor Office of the Assistant Secretary for Administration and Management | DC | $587,250 | 25some signals
|
153 more expiring contracts in this list
This page shows the 10 soonest of 163 contracts under NAICS 541910 that end within 365 days. A subscription opens the rest, with filters, renewal scores and a weekly email when something new enters your window.
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Who buys in this industry
- Department of State36 expiring
- Department of Health and Human Services28 expiring
- Department of Commerce19 expiring
- Department of the Treasury18 expiring
- Department of Labor10 expiring
NAICS 541910 contracts: questions vendors ask
What is NAICS code 541910?
NAICS 541910 is Marketing Research and Public Opinion Polling. This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data. 163 federal contracts under this code end within 12 months.
How many federal contracts under NAICS 541910 are expiring?
163 prime contracts in Marketing Research and Public Opinion Polling (NAICS 541910) reach the end of their current period of performance within 12 months: 5 within 30 days and 42 within 90. They are held by 79 different vendors and were bought by 25 agencies. The figures are counted from USAspending, the government’s own record of prime contract awards, and rebuilt nightly.
When does the next NAICS 541910 contract end?
The soonest ends on Oct 24, 2026. The table on this page lists the 10 soonest to end, in order, with the incumbent, the awarding agency, the end date and the amount obligated so far. An end date is the date in the award record, not a forecast.
Which agencies buy marketing research and public opinion polling?
The agencies with the most expiring work here are Department of State (36 contracts), Department of Health and Human Services (28 contracts), Department of Commerce (19 contracts). In total 25 agencies have work under Marketing Research and Public Opinion Polling (NAICS 541910) ending within 12 months.
Does an expiring contract mean a recompete is coming?
Not on its own. A period of performance that ends is work somebody has to win again, but agencies also extend, consolidate, insource or cancel, and the award record does not say which in advance. Findingbase shows the dates and a renewal score built from five fixed rules, with the reasons each one fired; it does not predict the outcome and does not publish solicitations. The solicitation, when there is one, appears on SAM.gov.
How this page is built
Every contract here comes from USAspending, the federal government’s own record of prime contract awards. A contract appears when its current period of performance ends within 365 days. The table lists the 10 soonest to end — not the largest, and not the highest scoring — so it is a sample of what is really coming rather than a showcase. Award identifiers link back to the source. This page was last rebuilt for Oct 21, 2026.
10 of the 10 contracts in the table above carry a renewal score, and 163 of the 163 in the whole list do. A contract with no score has not been through scoring yet: that is not a low score, it is no score. Scoring works through the soonest expiry dates first.
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